Pinterest is becoming more business-friendly by the week.
A far cry from some other social media platforms which seem to discourage business and marketing activity, Pinterest has been putting all sorts of measures in place to assist businesses to sell their products and market their services.
Recently we saw how Pinterest’s own Analytics programme could help businesses test the results of their marketing efforts (first rule of marketing – know what’s working!) which is accessed by switching to a Business account and verifying your website.
Now Pinterest has launched ‘Rich Pins’ to gain more exposure for your pins and more in-depth interest from potential customers. At the moment, only 3 types of Rich Pins are available – for products, movies and recipes. These are 3 of the most popular categories on Pinterest, so it makes sense that the platform would offer support for these first to test the water, but it seems that plans to expand the offer are in the pipeline.
So how can you use Rich Pins to help your business?
Well, if you are a movie rental or sales company, a movie review site, a critic trying to get work for example, your pin can automatically pull in information from your website so that users can see at a glance the movie Classification (‘R’, ‘U’), the cast members and the number of stars other users have given the movie in their ratings . They can click through the pin and take immediate action – in this case maybe buy the movie, or rate the movie if they’ve seen it, or write a review.
Recipe pins pull in the ingredients, cooking time and number of servings from the recipe on your website so that these details can be seen at a glance on your pin.
Product pins automatically update pricing information from your ecommerce site, and can handle one or more items per page, varying colours, sizes and so on.
All of the above will increase engagement from your Pinterest viewers, and make it easy for them to follow through to a purchase or take some other action on your website.
So far so good….but here’s the drawback – to use Rich Pins you have to install meta-tags on your website, so this is where you may want to get your web developer on board. He will need to set up the correct tags for each page of your website which you want the Rich Pins to relate to. Pinterest has a dedicated section in their ‘Help’ pages to guide the developer in doing this.
For more information on how to use Pinterest for marketing your business